Subscribe to our RSS Feed
The insurance company Aviva recently conducted a survey amongst their clients which dispelled the myth that “White Van Man” was no more than an urban thug.
Tradesmen in London are the smartest, sexiest and most successful drivers on the road their research showed, with over 70% having an interest in politics and current affairs.
Smart Tradesmen in London
Over half of the white van drivers surveyed said that they regularly read books, compared to one-in-ten sports car owners.
Sexy Tradesmen in London
Most of the white van drivers questioned responded that they like to keep themselves in shape and pursued some form of outdoor leisure activity.
Successful Tradesmen in London
Half of all van drivers were the boss of their own business, as compared to 83% of sports car drivers who work for someone else.
Nigel Bartram, motoring expert at Aviva, who carried out the survey, said: “It’s great to prove what we already knew – van drivers are switched on and enterprising! Gone are the days of the traditional white van man stereotype. What our research shows is that van drivers are entrepreneurial and responsible. This is why we have tailored direct motor insurance to cater for the 21st century van driver.”
With half of van drivers opting to fix household appliances when they break rather than ask for help, they are also the handiest to have at home. After a hard day’s work, a tradesman in London is more likely to catch a news bulletin or documentary than anything else on the box and, out of all drivers questioned, is the least likely to watch reality TV.
Sofeminine.co.uk added a female perspective to the results of the survey with the comment that “A white van driver may not be so likely to have a degree, but he has a big package” – So much for stereotypes!
For a deeper look into the psyche of a white van driver tradesman in London, visit the Social Issue Research Centre web site, who produced a quite eye-opening and humorous insight into this social phenomenon, and concluded that in order to change their image, tradesmen in London should paint their vans a different colour!